NASCAR Teams to Not Join Forces With Michael Jordan and FRM as They Continue “Butting Heads” After Two Years

It seems like 23XI Racing and Front Row Motorsports are fighting on behalf of all the teams. With the charter agreement expiring at the end of the year, 13 out of 15 teams signed an extension last month, which is valid for the next seven years. While plenty of team owners expressed their dissatisfaction at the terms they agreed to, they gave in to the sanctioning body’s demands after two long years of negotiations. However, the two teams continue to stand firm on their decision to not put pen to paper, which has led to a NASCAR lawsuit.

Could this lead to a messy legal battle or force NASCAR to settle by giving better terms? What does this mean for the other teams who have already agreed to the proposal? The lawsuit could potentially change the sport forever, impacting drivers, teams, and fans for years to come.

Was the NASCAR lawsuit an inevitable consequence?

The storm was brewing for years. After plenty of back-and-forth negotiations between NASCAR and its teams, the sanctioning body gave them a take-it-or-leave-it offer in early September before the playoffs began at Atlanta Motor Speedway. The initial deadline that was given was an hour but it was increased to midnight after owners protested at the limited timeframe to review the proposal. According to the NASCAR lawsuit, threats were made that if teams didn’t sign the agreement, they could potentially lose their charters, a risk that 23XI Racing and Front Row Motorsports are willing to take.

Highlighting the impasse between NASCAR and the two racing teams, journalist Jordan Bianchi said on The Teardown podcast, “It’s just these two conflicting sides. There isn’t like a common ground that I can see where you can just say, ‘Hey, let’s just meet in the middle here. Let’s just, you know, you give a little bit, I’ll give a little bit.’ I mean, for two years, they’ve been at loggerheads and it hasn’t come apart and they’re still butting heads. From day one when negotiations first started, it was contentious and it hasn’t eased up any sense. I just don’t see how this doesn’t end up going into a jury trial, which is what 23XI is seeking.”

You knew 23XI Racing and Front Row Motorsports meant business the moment they appointed reputed antitrust attorney Jeffrey Kessler. The lawyer has been involved in several high-profile cases in the past, which include the creation of the NFL free agency and helping the US women’s national soccer team get equal pay. With the NASCAR lawsuit, not only are they hoping to preserve their charters for the 2025 season, but are also aiming to reach better terms with the sanctioning body.

Their demands have been consistent. Both the teams want a higher share of revenue from NASCAR’s new media rights deal as well as permanent charters to protect their investments. 23XI Racing and Front Row Motorsports also want to have a say in the sport’s decision-making process, which could lead to a rise in operational costs in the future. To eliminate a dependency on sponsorships, they are also looking to get a share of any business opportunities that come up as the sport continues to grow. While it’s unlikely all the demands will be met, the sanctioning body will be keen to avoid the NASCAR lawsuit and will hope to reach a settlement, which may require compromise from both parties.

Front Row Motorsports owner shares reasons behind charter agreement

It’s no surprise that the majority of NASCAR teams agreed to the sanctioning body’s charter proposal. Given the circumstances that they faced, it was either signing the agreement or risk facing financial repercussions, which many weren’t willing to take. Charters can cost millions of dollars and racing teams didn’t want to gamble that kind of money in an attempt to get better terms from an organization that tends to stand its ground. With the stakes being higher than ever, what choice did teams have but to give into NASCAR’s demands?

Sharing his insights about the reasons why teams agreed to the proposal, FRM team owner Bob Jenkins said, “If you poll the owners in the sport, I can tell you overwhelmingly, they’re going to tell you that they did this under duress because there’s long-term sponsorship agreements, long-term driver agreements, (manufacturer) agreements, commitments to crew chiefs and engineers. It takes a lot of courage, or stupidity, to say no at that point. You have six hours to sign a deal. In my case, I don’t know what it was gonna cost me if I lose two charters in my race team, but it’s a lot of money.”

NASCAR has been in control of the France family for the entire duration of its 76-year history. The owners have been notoriously private about several matters, such as their financial records, which have been used as leverage in negotiating the charter agreement. Jim France has maintained that the sport has struggled to break, and in some cases, has endured losses in the past, factors that have been used in its favor. If the NASCAR lawsuit does go to court, the sanctioning body will be forced to reveal its financial records for the sake of transparency. If inconsistencies are found, could the remaining 13 teams revolt against the existing agreement? Time will tell.