Kevin Harvick Left in Disbelief With Dale Earnhardt Jr. Mocking NASCAR’s Ridiculous Cost Cutting Tactics

In 2024, cost-cutting has been a repetitive theme in NASCAR and people have wondered if there are other ways to move ahead. Maybe it’s time for the France family to do what F1 did when faced with a similar predicament, expand the fan base. People worldwide love motorsports, so why confine NASCAR to the USA? There are some valid reasons behind the move, of course, such as encouraging smaller teams to compete.

But, currently, the cost-cutting measures taken by NASCAR are confusing drivers, staff, and fans alike. As we said, some are forced to wonder if the way forward should have been something else instead. Prominent figures in the sports have shared their opinion on these tactics and it’s safe to say they all seem on the same page.

NASCAR community reacts to bizarre ruling

The latest development in the Truck Series world is NASCAR’s announcement on firesuits and pit crew uniforms for 2025. And the eye rolls have begun. So, what exactly are the changes? Well, for the behind-the-wall crew, the uniforms must not feature sponsorship branding. They are also supposed to adhere to a set of guidelines regarding color, consistency, and branding. While the teams have discretion in the colors, all fire suits should be alike across an organization.

Interestingly, the guidelines strongly recommend the use of NASCAR bar logos, Goodyear, Sunoco, and Craftsman logos. However, they are not mandatory. On the other hand, the over-the-wall pit crew will also submit designs and they will be used throughout the season. Here, the sponsorship branding is allowed. As for garage shirts, there is autonomy in selecting the design, and again, sponsorship branding is allowed.’

Dale Earnhardt Jr’s response to this post was hilarious as well as what one might say, “accurate”. He shared a GIF showing a cracked wall and someone plastering tape over it, a temporary fix.

On X, this has led people to ponder upon the purpose of these guidelines. As per Sportsnaut, the purpose is to discourage teams from creating one-off suits for individual races, thereby maintaining a consistence appearance off-camera for all teams.

Kevin Harvick simply wondered aloud on X, posting “What in the world is happening….“, and Denny Hamlin replied, “It’s called cutting your way to prosperity, Kev. Duhhh.”

NASCAR has sent the community into a frenzy with its latest ruling, but let’s take a look at what exactly is wrong with the move and deeper issues with cost-cutting itself.

What are the issues with the move?

To answer this question, it’s important to understand the issue NASCAR is currently facing. There are many, but one of the major ones is emptying coffers. And, what this move might do is take away branding opportunities, So, by the looks of it, sponsors won’t be very happy, and that trickles to the drivers. Was this move absolutely necessary? The internet is divided since it might benefit the smaller teams. But, as we see through the comments on X, drivers feel it’s a quick fix to a bigger issue.

Jonathan Marshall, the executive of the Race Team Alliance, an advocacy group for the teams, had told the New York Times in May that the teams are not asking for part of the income that NASCAR has, like ticket sales, but getting a cut in the future revenue would motivate them to improve upon in their cars and facilities. He added that permanent charters would also help teams attract outside investors, who could aid in reducing the costs of running the Next Gen rides.

“The Next-Gen car has produced greater parity, but it is still really hard to win a Cup race, and teams that consistently win in the Next-Gen car tend to be the teams that spend more,” Marshall said in NYT.

NASCAR introduced new cars to create more equitable competition and lower costs. While there has been an improvement in equality on the track, the anticipated cost reductions haven’t materialized. Teams are required to source most of their car components from exclusive suppliers. Moreover, the new parts have a reduced lifespan, averaging around four races, compared to the ten races that parts from the previous models could last.

The Next Gen cars feature carbon fiber bodies, which are more robust yet cannot be repaired when damaged, in contrast to the older models with metal bodies that were capable of being welded and reused. Additionally, teams are now obligated to purchase a minimum number of tires, which can exceed $1 million for a single season.

With a lot to fix on their plate, NASCAR seems to have annoyed the community with their latest ruling. What do you think can be the alternate ways to fix the financial woes of NASCAR?