HMS Superstar Backs Michael Jordan and Denny Hamlin’s Battle Against NASCAR Reminiscing “Where We Could Be”

NASCAR’s antitrust lawsuit could be one of the biggest turning points in the sport’s history. As the sport continues to grow, so do the expectations from all the stakeholders involved. Team owners are continuously looking to get the maximum returns on their investments, which means Jim France and the sport’s leadership will have to adapt to the ongoing changes. After a two-year stalemate regarding charter negotiations, 13 out of 15 teams finally agreed to the sanctioning body’s terms under controversial circumstances.

However, Hendrick Motorsports driver William Byron believes that the ongoing lawsuit could potentially change the sport for the better. While NASCAR continues to grow and expand its markets, the 26-year-old driver feels that there is room for the sport to evolve going forward.

William Byron hoping to see NASCAR thrive

Expectations are high from William Byron going into the second Round of 12 playoff race at Talladega Superspeedway. The No. 24 Chevy driver is currently leading the driver standings and has momentum on his side after a runner-up finish at Kansas Speedway. However, with no wins since Martinsville earlier this season, the North Carolina native will hope to enter Victory Lane at the 2024 YellaWood 500 and secure an automatic berth in the Round of 8. Even though the stakes are higher than ever, the news dominating the headlines has been all about 23XI Racing and Front Row Motorsports filing a lawsuit against NASCAR.

Sharing his views about the ongoing situation, William Byron told Frontstretch’s Bryan Nolen and Caleb Barnes, “I don’t know. I won’t really go into details but overall the perspective of the sport and what they’re fighting for and what that means, I think in the long term I’d like to see our sport become more prosperous. I feel like in watching other professional sports and where we could be, I’m excited for that so hopefully that comes to fruition.”

William Byro has every reason to be excited about the outcome of the 23XI Racing and Front Row Motorsports lawsuit. If they succeed, it could reshape NASCAR’s future, including the winningest teams. For two years, teams have pushed for a larger share of media rights revenue to reduce their reliance on sponsorships and sought permanent charters to safeguard investments, only to face resistance from NASCAR leadership. Owners also want a say in decisions impacting costs and a share of profits from NASCAR’s expansion into new markets.

Byron believes that this lawsuit could ultimately make the sport more sustainable and profitable for teams in the long run. However, he’s not the only HMS driver who has shared his opinion on the matter.

During the Qualifying in Talladega, Kyle Larson also talked about the charter system; not NASCAR’s but that of High Limit Racing’s. Larson said, “We’re currently looking at charter agreements and stuff in our series. Yeah, I think there’s stuff that could be learned from it all…for Brad and myself like we are drivers…I’ve been gradually close to Kasey Kahne. So yeah, we want it fair for everybody, so we’re trying. Obviously, it’s on a way smaller scale. Obviously, it’s not an easy charter…so yeah, we’re trying to figure this out.”

As Byron and Larson go into the YellaWood 500 with +34 and +18 points in the playoff, it’ll be interesting to see who tops the leaderboard next.

Byron is confident about his chances at Talladega Superspeedway

William Byron couldn’t have hoped to be in a better position with just six races to go. The Hendrick Motorsports driver leads the driver standings and is 34 points above the elimination cutline going into the second Round of 12 race. Amongst his 13 Cup Series victories in his career so far, none have come at Talladega Superspeedway, despite Byron recording a few runner-up finishes.

The 2.66-mile oval tends to cause high-speed-multi-car collisions, making the track somewhat of a wildcard in the calendar. However, Byron will feel comforted knowing that there is a cushion separating him from the drivers in the elimination bubble, giving him some margin for error at the 2024 YellaWood 500.

Speaking ahead of the race, the No. 24 Chevy driver said, “It’s a good feeling knowing how many points we got in Kansas before heading into Talladega this weekend, but we can’t relax just because of that. It’s the playoffs so every point is going to matter even more. Talladega is a track we’ve always run well at. It’s a superspeedway where handling is a bigger factor than it is at say Daytona. It’s still a place where anything can happen, though. Hopefully, we can have another solid points day and be sitting in a really good spot heading into the Roval.”

William Byron’s playoff performances have steadily improved over the years. He finished sixth at the end of the 2022 season and improved on that outcome with a career-high third place last year. Will he continue that trajectory and lift the championship at Phoenix Raceway later this year? Time will tell. However, going by his performances this year, this is as good a chance that he might get to secure the Cup Series title.